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Trusted Surprises? : Antecedents of Serendipitous Encounters Online
Type
conference paper
Date Issued
2013-06-19
Author(s)
Abstract
The concept of Serendipity, i. e. a useful discovery emerging out of chance encounters, has been increasingly discussed with the rise of personalized search and social media. Little is known, however, about what generates Serendipity, supporting the "accidental sagacity" of individuals. In the present paper, we explore the conditions and dimensions of Serendipity from a quantitative standpoint, relying on data from a representative survey conducted in Switzerland in 2012 (N=1002). Through a Structural Equation Model, we enrich current research on Serendipity by providing quantitative support to the theory, and by including elements which relate to individuals, rather than to the Internet structure, thereby expanding the debate on the effects of personalization on innovation and creativity.
Language
English
Keywords
Serendipity
Online Trust
Privacy
Internet
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Challenging Communication Research
Publisher
ICA International Communication Association
Publisher place
Washington
Start page
32
Event Title
63rd Annual Conference of the International Communication Association (ICA) 2013
Event Location
London, UK
Event Date
17.-21.06.2013
Subject(s)
Division(s)
Eprints ID
223320