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  4. Social network based individualized agenda setting : An approach towards developing an social network based agenda setting
 
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Social network based individualized agenda setting : An approach towards developing an social network based agenda setting

Type
conference paper
Date Issued
2011-09-09
Author(s)
Plotkowiak, Thomas
Grubenmann, Stephanie
Stanoevska-Slabeva, Katarina
Abstract (De)
In our work we present a conceptual framework for an individual, social network based agenda setting.The underlying conceptual framework is based on metrics from the personal (extended) ego network of each twitteruser,and the analysis of his interactions with his contacts.We are applying methods from network analysis to derive relevant metrics,which can potentially decide about the
news value of a particular news item for the user. We also present the resulting artifact of our work, which is an open software prototype thatdemonstrates our theoretical approach.We alsodescribe some of the challenges, theoretical and practical issues that we encountered when creating this artifact.
Language
German
Keywords
agenda setting
social media
social network analysis
twitter
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
ANSA 2011 Proceedings
Publisher
ASNA Applications of Social Network Analysis
Event Title
8th International Conference on Applications of Social Network Analysis ASNA 2011
Event Location
Zürich
Event Date
14.-16.09.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/93565
Subject(s)
  • business studies

Division(s)
  • MCM -Institute for Me...

Eprints ID
208578
File(s)
Social network based agenda setting - Extended Abstract.pdf (155.66 KB)
here you can find instructions

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