Predicting Online Travel Purchases : The Case of Switzerland
Type
conference paper
Date Issued
2011-06-19
Author(s)
Abstract
This paper examines why and under what conditions prospective travelers complete their bookings through online services compared to other methods. The study is based on a repre-sentative survey within 1,898 Swiss households, recording their travel behavior during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place, and if the product sold through the website is transparent and well-understood (either per se or because the customer is familiar with the product), or if any other booking-related communication would impose a financial charge, independent of the socio-demographic background of the prospective traveler.
Funding(s)
Language
English
Keywords
Online
Internet
Travel Booking
Switzerland
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ttra 2011 Proceedings
Publisher
travel & tourism research association
Publisher place
Whitehall MI
Event Title
42nd Travel and Tourism Research Association (TTRA) Annual Research Conference
Event Location
London, Ontario
Event Date
19.-21.06.2011
Subject(s)
Division(s)
Eprints ID
207413