Social Networks in Pervasive Advertising and Shopping.
Type
book section
Date Issued
2011
Author(s)
Editor(s)
Müller, J.
Alt, F.
Michelis, D.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Pervasive Advertising
Publisher
Springer Human-Computer Interaction
Start page
207
End page
225
Subject(s)
Division(s)
Eprints ID
256842