Passengers' attitude towards environmental activities by airlines
Type
conference paper
Date Issued
2010-07-11
Author(s)
Abstract
Climate change is one of the most serious problems the
world faces today. The aviation industry has been in the
spotlight for its contribution to global warming. Yet this has
not brought the demand for air travel to a halt. The rising
demand has been met by governments imposing
regulations and international organizations issuing
recommendations. Airlines have adapted to this ecominded
trend. Passengers are given the opportunity to
offset their CO2 emissions. Furthermore, airlines have
engaged in corporate environmental responsibility to
reduce their impact on global warming. This begs the
question whether passengers are fully aware of the efforts
taken by airlines to protect the environment and if this
knowledge influences potential customers in choosing a
certain airline. This paper discusses the topic by taking the
case of Swiss International Air Lines (SWISS) passengers
at Zurich Airport. It was found that passengers are not fully
aware of the efforts taken by the airline. But passengers
are interested in an airlines environmental responsibility
and it was found that the airlines action is appealing to
customers. However, the price plays an important role for
passengers when choosing an airline also when it is more
environmentally responsible. Furthermore, there is a
relation between the environmental activities of an airline
and the brand image. The brand of the airline is
strengthened, if it is engaged in environmental activities
and communicates them efficiently to passengers.
world faces today. The aviation industry has been in the
spotlight for its contribution to global warming. Yet this has
not brought the demand for air travel to a halt. The rising
demand has been met by governments imposing
regulations and international organizations issuing
recommendations. Airlines have adapted to this ecominded
trend. Passengers are given the opportunity to
offset their CO2 emissions. Furthermore, airlines have
engaged in corporate environmental responsibility to
reduce their impact on global warming. This begs the
question whether passengers are fully aware of the efforts
taken by airlines to protect the environment and if this
knowledge influences potential customers in choosing a
certain airline. This paper discusses the topic by taking the
case of Swiss International Air Lines (SWISS) passengers
at Zurich Airport. It was found that passengers are not fully
aware of the efforts taken by the airline. But passengers
are interested in an airlines environmental responsibility
and it was found that the airlines action is appealing to
customers. However, the price plays an important role for
passengers when choosing an airline also when it is more
environmentally responsible. Furthermore, there is a
relation between the environmental activities of an airline
and the brand image. The brand of the airline is
strengthened, if it is engaged in environmental activities
and communicates them efficiently to passengers.
Language
English
Keywords
Customer value
airlines
environment
emissions
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
12th World Conference on Transport Research (WCTRS)
Event Location
Lisbon
Event Date
11.-15.07.2010
Subject(s)
Division(s)
Eprints ID
77029