Advertising New Products : Exploring the Effects of Information and Product Complexity on Consumers` Responses
Type
conference paper
Date Issued
2010-06-01
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
EMAC 2010
Publisher
European Marketing Academy (EMAC)
Publisher place
Brüssel
Start page
5
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
Subject(s)
Eprints ID
68576