Selling Good Feelings, But Do You Really Comply?
Type
conference paper
Date Issued
2010-05-20
Author(s)
Abstract
The paper deals with sustainability compliance strategies helping brand-owners to ensure that their branded products are produced without violation of their claimed brand values.
Language
English
Keywords
brand promise
risk
sustainability standards
compliance
supply chain
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing and Public Policy Conference Proceedings
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 21
Start page
120
End page
121
Pages
2
Event Title
American Marketing Association (AMA) Marketing and Public Policy Conference (MPPC) 2010
Event Location
Denver
Event Date
20.-22.05.2010
Subject(s)
Division(s)
Eprints ID
57738