Negative side effects of customer integration
Journal
International Journal of Technology Management
ISSN
0267-5730
ISSN-Digital
1741-5276
Type
journal article
Date Issued
2010-03-04
Author(s)
Abstract
Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with existing models to meet the investigation subject, has different activities and aims, and therefore requires special integration methods and customer types. On the basis of extensive research and empirical studies, the paper illustrates different integration methods, negative effects of customer integration, and measures to avoid them.
Language
English
Keywords
Customer integration
Negative (side) effects
Early innovation phase
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience Enterprises Ltd.
Publisher place
Olney, Bucks
Volume
50
Number
1
Start page
43
End page
63
Pages
21
Subject(s)
Division(s)
Eprints ID
62771
File(s)![Thumbnail Image]()
Name
Gassmann et al., 2010, IJTM.pdf
Size
342.19 KB
Format
Adobe PDF
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