Touchpoints for electric vehicles: Vehicle purchase process understanding to promote EV purchases in Switzerland
Type
conference speech
Date Issued
2019-11-20
Author(s)
Abstract
Electric vehicles (EV) are critical to fulfil global climate goals. Despite their societal and technological benefits, only 2.2% of cars sold worldwide in 2018 were electric. To understand the reasons for limited EV purchases and propose measures how to more effectively promote them, the vehicle purchase process has to be analyzed. For this purpose, a mixed methods research combining a narrative literature review and an online survey of 553 Swiss car drivers was conducted. The results firstly generate a novel, conceptual framework of the vehicle purchase process. It consists of five stages both prior and after the purchase that are underlined by differentiated decision-making strategies. Secondly, the key influences in the process are identified, namely, car dealers and a plurality of information sources.Based on these findings, touchpoints at relevant stages of the vehicle purchase process to more effectively promote EV sales in Switzerland are recommended to policy makers.
Language
English
HSG Classification
contribution to practical use / society
Event Title
Behavior, Energy & Climate Change Conference (BECC) 2019
Event Location
Sacramento, Ca., USA
Event Date
17.-20.11.2019
Subject(s)
Division(s)
Contact Email Address
jana.plananska@unisg.ch
Eprints ID
258476
File(s)![Thumbnail Image]()
Name
Plananska_BECC_2019.pdf
Size
1.28 MB
Format
Adobe PDF
Checksum (MD5)
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