Wandel in der direkten Kundenbeziehung Entwicklung erfolgreicher Direct-to-Consumer Strategien
Type
conference speech
Date Issued
2019-09
Author(s)
Language
English
HSG Classification
contribution to scientific community
Publisher place
ESCP Europe Berlin
Event Title
Forschungstagung Marketing September 2019
Event Location
ESCP Europe Berlin
Subject(s)
Division(s)
Eprints ID
261393