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  4. Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis
 
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Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis

Journal
Journal of Mixed Methods Research
ISSN
1558-6898
ISSN-Digital
1558-6901
Type
journal article
Date Issued
2019
Author(s)
Alexander, Elitsa  
Eppler, Martin J.  
Bresciani, Sabrina  
DOI
10.1177/1558689816664479
Abstract
In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that the MMR community is facing—by employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a “value-added” research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher–subject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation.
Funding(s)
SNF
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Sage
Publisher place
Thousand Oaks, Calif.
Volume
13
Number
1
Start page
33
End page
51
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99055
Subject(s)

other research area

information managemen...

social sciences

Division(s)

MCM -Institute for Me...

Contact Email Address
elitsa.alexander@unisg.ch
Eprints ID
248708
File(s)
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Thumbnail Image

open.access

Name

JMMR-16 Visual Replay Methdology.pdf

Size

1.87 MB

Format

Adobe PDF

Checksum (MD5)

5b15336dccec7967fdb2ff33cbbf29d2

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