The complexity of modern retailing
ISBN
978-0-273-75739-9
Type
book section
Date Issued
2012
Author(s)
Editor(s)
Hillesland, Jan
Language
English
Keywords
retailing
shopper marketing
manager and consumers
retail firms
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Fundamentals of Retailing & Shopper Marketing
Publisher
Pearson Education Limited
Publisher place
London
Start page
133
End page
146
Pages
14
Subject(s)
Division(s)
Eprints ID
218426