Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-62748-887-7
Type
conference paper
Date Issued
2013-02-15
Author(s)
Editor(s)
Burroughs, J.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Challenging the Bounds of Marketing Thought
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 24
Start page
296
End page
297
Event Title
American Marketing Association Winter Educators' Conference 2013
Event Location
Las Vegas, USA
Event Date
15.-17.02.2013
Subject(s)
Division(s)
Eprints ID
221615