"Why Should We Care About Gay Marriage?" : Political Advocacy as a Part of Corporate Responsibility?

Recent months have heralded a surge in companies publicly taking a stand on social and political issues such as gay marriage legislation. This paper argues that such "corporate political advocacy" raises new conceptual challenges, which have not been accounted for in existing theories of the firm. Furthermore, it poses normative challenges not yet addressed in current theories of corporate responsibility. And lastly, it poses practical challenges and dilemmas for managers who are confronted with it in their own organizations. This article addresses all three challenges: first, it defines corporate political advocacy and distinguishes it from other, perhaps more familiar forms of corporate political involvement. Second, it attempts to make normative sense of corporate advocacy by depicting it as an element of corporate responsibility. Third, it reflects on the practical implications deriving for managers dealing with this issue in practice.