Wear The Old Coat and Buy The New Book or: Deciding Without Reflecting Is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making
Type
conference paper
Date Issued
2016-05-18
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Academy of Marketing Science Conference Program
Publisher
Academy of Marketing Science (AMS)
Publisher place
Lake Buena Vista, Florida, USA
Volume
Conference Program
Start page
1
End page
1
Pages
74
Event Title
Academy of Marketing Science (AMS) Conference
Event Location
Lake Buena Vista, Florida, USA
Event Date
2016
Subject(s)
Eprints ID
248356