Feeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behavior
Type
conference paper
Date Issued
2016-05-18
Author(s)
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Book title
Theory & Practice in Marketing Conference on Marketing Impact
Publisher
Theory and Practice in Marketing (TPM)
Publisher place
Houston, Texas, USA
Volume
Conference Program
Start page
4
End page
4
Pages
10
Event Title
6th Theory and Practice in Marketing (TPM) Conference 2016
Event Location
Houston, Texas, USA
Event Date
18.-20.05.2016
Subject(s)
Eprints ID
248438