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Marketingkennzahlensysteme

ISBN
978-3-409-14286-1
Type
book section
Date Issued
2006
Author(s)
Reinecke, Sven  
Tomczak, Torsten  
Geis, Gerold
Editor(s)
Reinecke, Sven  
Tomczak, Torsten  
DOI
10.1007/978-3-8349-9335-9_36
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2. Aufl.
Start page
891
End page
913
Pages
23
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83888
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
34274
File(s)
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Thumbnail Image

open.access

Name

Marketingkennzahlensysteme.pdf

Size

905.03 KB

Format

Adobe PDF

Checksum (MD5)

0fbae9ebd797fcdbb715f72e22b329df

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