Strategisches Kundenwert-Controlling

ISBN
978-3-409-14286-1
Type
book section
Date Issued
2006
Author(s)
Keller, Jens
Editor(s)
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2. Aufl.
Start page
253
End page
282
Pages
30
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
39459
File(s)
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Thumbnail Image

open.access

Name

Strat. Kundenwertcontrolling.pdf

Size

429.5 KB

Format

Adobe PDF

Checksum (MD5)

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