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Stand des Marketingcontrollings in der Praxis

Type
book section
Date Issued
2006
Author(s)
Reinecke, Sven  
Herzog, Walter
Editor(s)
Reinecke, Sven  
Tomczak, Torsten  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Gabler
Publisher place
Wiesbaden
Start page
81
End page
95
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83885
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42338
File(s)
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Thumbnail Image

open.access

Name

Reinecke Herzog 2006.pdf

Size

237.22 KB

Format

Adobe PDF

Checksum (MD5)

199e2429e18d498dfa40de2681598015

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