Gefahren der "Marketing-Metrics"

Journal
Thexis
ISSN
0254-9697
ISSN-Digital
1862-5991
Type
journal article
Date Issued
2004
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler/GWV-Fachverl.
Publisher place
Wiesbaden
Volume
21
Number
3
Start page
60
End page
63
Pages
4
URL
Subject(s)

other research area

Division(s)

IMC – Institute for M...

Eprints ID
48778
File(s)
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Thumbnail Image

open.access

Name

Gefahren der Marketing-Metrics.PDF

Size

328.21 KB

Format

Adobe PDF

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