Generation Impact : Student Preferences to Start Social or Traditional Ventures

This paper introduces a classification scheme of reasons for preferring social versus traditional entrepreneurship. Our research uncovers significant drivers of social and traditional start-up entrepreneurship and contributes on two levels. First, we offer empirical evidence that the two types of entrepreneurship are clearly differentiated by motivation to act. Second, we initiate a discourse on social entrepreneurship education and suggest that entrepreneurship education, in general, is disconnected from the current student generation's need for making a social impact, acting according to personal values, and balancing social and economic aspects of business.