Mniej luk na regalach - Jak zwalczac Out-of-Stocks (Combatting stockouts)

Out-of-stocks are a major irritant to consumers in today's retail environment and lead to the erosion of revenues and loyalty for retailers as well as consumer goods manufacturers. By conducting manual in store stockout audits and understanding their root causes, product availability can be managed. The example of a Swiss wholesaler shows that this results in higher turnovers, lower operational costs and satisfied customers