Assortment Diversification and the Trade-Off between Sales Growth and Profit Maximization : (Global SIG Special Session)
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-652-5
Type
conference paper
Date Issued
2011-08-05
Author(s)
Editor(s)
Noble, S.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 22
Event Title
American Marketing Association Summer Educators' Conference 2011
Event Location
San Francisco, USA
Event Date
05.-07.08.2011
Subject(s)
Division(s)
Eprints ID
72344