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Service-Dominant Logic: Its Past, Present, and Future Impact on Marketing Thought
Type
other project type
Start Date
16 February 2013
End Date
17 February 2013
Status
completed
Keywords
[http://www.sdlogic.net/ Service-Dominant logic]
Description
2013 AMA Winter Marketing Educators' Conference Marketing Theory Track Special Session:
"Service-Dominant Logic: Its Past, Present, and Future Impact on Marketing Thought"
The objective of this session is to facilitate and advance the application and development of Service-Dominant logic by reflecting on its past and projecting future avenues. The proposed session will help drive the further evolution of Service-Dominant logic particularly as it relates to further development of marketing theory and practice. On a broader scale, the session will also address what we have learned to better advance the development of conceptual and theoretical articles in major journals.
Since its formal introduction to the marketing field with Vargo and Lusch's Journal of Marketing article in 2004, Service-Dominant logic has challenged many of the bounds of marketing thought, including its view of value and the value creation process. In the past decade, it is hard to find a conceptual article that has attracted so much attention and spawned the level of subsequent research across disciplines as did the 2004 article. The special session will touch the content, methodological and substantive domain of Service-Dominant logic research. This special session will discuss and aim to push further the bounds of Service-Dominant logic and its application in academia and business practice.
The session begins with a presentation of a paper that maps and summarizes the articles that can be traced to the seminal 2004 work, and then will deliver prepared commentary from a panel of experts in the field. The final third of the session will be devoted to audience discussion with the panelists.
Session Chair and Panel Moderator:
[http://wsbe.unh.edu/thomas-gruen Thomas W. Gruen], Professor of Marketing, University of New Hampshire, USA.
Paper Presentation:
"A Review of Service-Dominant Logic Research 2004-2011"
[http://www.alexandria.unisg.ch/persons/Joachim_Ehrenthal Joachim C.F. Ehrenthal], Chair of Logistics Management, University of St.Gallen, Switzerland.
Commentary on the Status and Future of Service-Dominant Logic Research by:
[http://marketing.eller.arizona.edu/faculty/rlusch.asp Robert F. Lusch], Eller College Professor of Marketing, University of Arizona, USA.
[http://mkt.shidler.hawaii.edu/Professors/vargo.html Stephen L. Vargo], Shidler College Distinguished Professor of Marketing, University of Hawaii, USA.
[http://wpcarey.asu.edu/csl/about/MJ_Bitner.cfm Mary Jo Bitner], PetSmart Chair in Services Leadership, W.P. Carey School, Arizona State University, USA.
[http://www.kau.se/en/ctf/about-ctf/people/bo-edvardssons-homepage Bo Edvardsson], Professor of Service Management and Marketing, Karlstad University, Sweden.
[http://service-science.info/archives/2233 James C. Spohrer], Director, IBM University Programs World-Wide (IBM UP), San Jose, California, USA.
We would like to thank the panelists and over 80 attendants for participating in this great session!
"Service-Dominant Logic: Its Past, Present, and Future Impact on Marketing Thought"
The objective of this session is to facilitate and advance the application and development of Service-Dominant logic by reflecting on its past and projecting future avenues. The proposed session will help drive the further evolution of Service-Dominant logic particularly as it relates to further development of marketing theory and practice. On a broader scale, the session will also address what we have learned to better advance the development of conceptual and theoretical articles in major journals.
Since its formal introduction to the marketing field with Vargo and Lusch's Journal of Marketing article in 2004, Service-Dominant logic has challenged many of the bounds of marketing thought, including its view of value and the value creation process. In the past decade, it is hard to find a conceptual article that has attracted so much attention and spawned the level of subsequent research across disciplines as did the 2004 article. The special session will touch the content, methodological and substantive domain of Service-Dominant logic research. This special session will discuss and aim to push further the bounds of Service-Dominant logic and its application in academia and business practice.
The session begins with a presentation of a paper that maps and summarizes the articles that can be traced to the seminal 2004 work, and then will deliver prepared commentary from a panel of experts in the field. The final third of the session will be devoted to audience discussion with the panelists.
Session Chair and Panel Moderator:
[http://wsbe.unh.edu/thomas-gruen Thomas W. Gruen], Professor of Marketing, University of New Hampshire, USA.
Paper Presentation:
"A Review of Service-Dominant Logic Research 2004-2011"
[http://www.alexandria.unisg.ch/persons/Joachim_Ehrenthal Joachim C.F. Ehrenthal], Chair of Logistics Management, University of St.Gallen, Switzerland.
Commentary on the Status and Future of Service-Dominant Logic Research by:
[http://marketing.eller.arizona.edu/faculty/rlusch.asp Robert F. Lusch], Eller College Professor of Marketing, University of Arizona, USA.
[http://mkt.shidler.hawaii.edu/Professors/vargo.html Stephen L. Vargo], Shidler College Distinguished Professor of Marketing, University of Hawaii, USA.
[http://wpcarey.asu.edu/csl/about/MJ_Bitner.cfm Mary Jo Bitner], PetSmart Chair in Services Leadership, W.P. Carey School, Arizona State University, USA.
[http://www.kau.se/en/ctf/about-ctf/people/bo-edvardssons-homepage Bo Edvardsson], Professor of Service Management and Marketing, Karlstad University, Sweden.
[http://service-science.info/archives/2233 James C. Spohrer], Director, IBM University Programs World-Wide (IBM UP), San Jose, California, USA.
We would like to thank the panelists and over 80 attendants for participating in this great session!
Leader contributor(s)
Gruen, Thomas W.
Ehrenthal, Joachim C.F.
Funder(s)
Topic(s)
Service-Dominant logic
marketing theory
special session
Method(s)
Structured literature review
panel discussion
Range
HSG Internal
Range (De)
HSG Intern
Eprints ID
217672