HeatReserves: Demand Response for Ancillary Services


Major promises of smart grids are to boost energy efficiency and to match supply and demand. Important in this regard is electricity storage. However we need new business models, which feature solutions that are feasible from a technology and economic perspective and which provide value to customers. The project focuses on electricity storage using thermal loads and appropriate demand response schemes.

HeatReserves is a joint four-year research project funded by nano-tera.ch in which partners from the ETH Zürich, Swissgrid, EMPA and the University of St.Gallen investigate solutions for electrical energy storage.

The team at the University of St.Gallen is leading WP5: Consumer involvement, management and policy

In WP5 we will experimentally test the mechanisms that help consumers to adapt their daily routines in energy usage such that the demand response scheme developed in Work Packages 2 and 3 can be implemented. For that we broadly review and test different psychological theories which propose a wide range of insights in how to change customer behaviour and consumer decision making regarding participation in demand response programs. We will investigate which psychological interventions - e.g. the influence of induced hypocrisy under different construal mindsets - are most effective for engaging consumers in demand response programs. Based on our findings we develop implications for demand response contract design, incentive schemes, business model design and energy policy.

Additional Informationsunspecified
Commencement Date1 April 2013
Contributors Loock, Moritz (Project Worker) & Wüstenhagen, Rolf (Project Worker)
Datestamp 16 Sep 2022 10:57
Completion Date 31 March 2017
Publications Kuenzel, Karoline: Customer Acceptance of Smart Grid: The role of psychological interventions and customer value. Energieinformatik 2013, Ph.D. Workshop. Vienna, 12 November 2013.
Gamma, Karoline; Loock, Moritz & Cometta, Claudio: Paying for flexibility - Increasing customer participation in demand response programs through rewards and punishments. Behave Energy Conference 2014. Oxford, Said Business School, 3 September 2014.
Kubli, Merla; Loock, Moritz & Wüstenhagen, Rolf (2018) The flexible prosumer: Measuring the willingness to co-create distributed flexibility. Energy policy, 114 540-548. ISSN 0301-4215
HSG Profile Area SoM - Business Innovation
Keywords Consumer behaviour, smart grids, demand response
Methods qualitative and quantitative empirical methods (experiments)
Funders SNF Other
Partners ETH Zürich, Swissgrid, EMPA and the University of St. Gallen
Id 222779
Project Range HSG Internal
Reference Number 20NA21_145915
Project Status ongoing
Subjects business studies
Topics Consumer behaviour, smart grids, demand response
Project Type applied research project
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