Humanities‘ Business: European Perspectives on Ma-nagement Education

The Project "Humanities' Business" is a case-based study of European business schools' incorporation of social science and humanities in management education.
 
Funded by the Presidency of HSG, the project aims to provide an empirical account of the extent to which and how social sciences and humanities are incorporated in European business schools' management education.
 
The project builds upon an acknowledgement of an ever more complex, globalized economy in which organizations and their managers are challenged by increasingly high demands with regard to strategic flexibility, entrepreneurial modes of organizing, operational creativity, shifting market conditions, sustainability transitions, and multiple other, often, conflicting demands, which management are expected to respond to in timely and ethically responsible meaningful ways.
 
The point of departure in this project is to claim that management education should also become still more responsive to such demands. Our research approach is to select 5-8 cases (second step) out of a broader cartography of interesting cases that we want to provide for (step one, based also on intensive literature reviews). These cases should show variation in how different business schools across Europe currently work on innovating management education by incorporating multiple knowledge fields and didactical traditions, focused on "the human". The overall purpose of the project is to help set a new agenda for European management education and stimulate the evolution of new educational approaches and strategies so as to innovate and improve management education.