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Loyalty of Insurance Customers - A Global Perspective
Type
applied research project
Start Date
01 November 2014
End Date
10 November 2015
Status
ongoing
Keywords
Loyalty
insurance industry
global empirical study
Description
Loyalty of insurance customers in a changing environment
Leader contributor(s)
Member contributor(s)
Funder(s)
Topic(s)
Customer loyalty
retention on a global scale
Method(s)
Global customer survey
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
236680