YouTurn - Smoking Cessation 2.0


YouTurn is smoking cessation 2.0. Building on scientific knowledge from psychology and consumer behavior, quitters bet real money on their success in long-term withstanding. Furthermore, YouTurn builds on the power of social control and reinforcement by including family members and friends to the program.

Rooted in studies proving the positive effect of financial rewards in smoking cessation programs, YouTurn aims to support established cessation programs by adding an additional sweetener: The opportunity to gain real money in case of long-term abstinence. For this purpose, participants bet money on their success. If they manage to remain abstinent until the end of a 3-months-program, YouTurn will not only return the money, but also disburse an additional amount.

During the abstinence program phase, participants benefit from a strong supporting community and professional advice. They may also invite their family members and friends to join and support their non-smoking intentions. Combining insights from consumer behavior, psychology and infromation systems research, YouTurn makes resisting easy and fun.

Additional Informationsunspecified
Commencement Date1 January 2014
Contributors Fleisch, Elgar (Project Manager); Kowatsch, Tobias (Project Worker); Kehr, Flavius (Project Worker) & Frieden, Matthias
Datestamp 16 Sep 2022 10:58
Completion Date 31 May 2015
Publications Kehr, Flavius: The YouTurn Program - Using Principles from Behavioral Economics and an Online Tool to Support Smoking Cessation. 2014. - 7th International Society for Research on Internet Interventions (ISRII) Scientific Meeting. - Valencia, Spain.
HSG Profile Area SoM - Business Innovation
Keywords smoking cessation, behavioral economics
Methods experiment, survey
Funders other
Id 240013
Project Range Institute/School
Project Status ongoing
Subjects business studies
Topics smoking cessation, behavioral economics
Project Type applied research project
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