Leveraging mental accounting mechanisms to promote energy conservation


Mental accounting refers to symbolic linkages between specific acts of consumption and specific payments, which have large impacts on consumer decisions. Using a combination of online and laboratory experiments, this research project aims at investigating (1) to what extent mental accounting mechanisms are relevant for energy-relevant decisions and (2) how mental accounting mechanisms can be leveraged to promote energy conservation.

Additional Informationsunspecified
Commencement Date1 November 2014
Contributors Hille, Stefanie Lena (Project Worker); Wüstenhagen, Rolf (Project Worker); Brosch, Tobias; Sander, David (Project Worker) & Patel, Martin (Project Worker)
Datestamp 16 Sep 2022 10:58
Completion Date 1 May 2015
HSG Profile Area SoM - Business Innovation
Keywords Mental accounting, energy, consumer behaviour, experiments
Methods Experimental research
Funders other
Partners University of Geneva (Prof. Tobias Brosch, Prof. David Sander, Prof. Martin Patel)
Principal Bundesamt für Energie
Id 240827
Project Range HSG Internal
Project Status ongoing
Subjects social sciences
Topics Mental Accounting, Energy
Project Type applied research project
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