Digital Sales Enablement and Storytelling
Type
industry project
Start Date
September 1, 2014
Status
ongoing
Keywords
Digital Sales Enablement
Sales Force Enablement
Storytelling
Application
App
Tablets
B2B
Customer Engagement
New Business Development
Bolt-On Enterprise Solution
Description
Exploring how digital sales enablement solutions help to increase productivity, foster customer engagement, and accelerate new business development in B2B sales conversations.
Leader contributor(s)
Funder
Topic(s)
- Managerial perspective (use case
integration into sales methodology
analytics
coaching...)
- User perspective (adoption
- User perspective (adoption
usability
behavioral change...)
- Content perspective (development
- Content perspective (development
design
media-specific implementation...)
Method(s)
Case-Based
Prototyping
User Observation
Division(s)
Eprints ID
247432