Future Rail Business Models
Type
applied research project
Start Date
January 2019
End Date
December 2019
Status
completed
Keywords
Mobility
Business Model
Rail
Innovation
Value
Description
While existing studies envision the future of mobility and foreshadow change, they omit to discuss implications for specific business models and their value creation logics. Yet, identifying development trajectories for existing and new business models is key to determine how railway companies like SBB will provide sustainable value in tomorrow’s mobility landscape – specifically, as consumer preferences and technologies change.
Leader contributor(s)
Member contributor(s)
Range
Institute/School
Range (De)
Institut/School
Principal
SBB FUND FOR RESEARCH INTO MANAGEMENT IN THE FIELD OF TRANSPORT
Division(s)
Eprints ID
247703

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  • Publication
    Future Rail Business Models
    (IMP-HSG, 2020-06)
    Reinhold, Stephan
    ;
    Laesser, Christian
    ;
    Kuster, Simon orcid-logo
    While existing studies envision the future of mobility and foreshadow change, they omit to discuss implications for specific business models and their value creation logics. Yet, identifying development trajectories for existing and new business models is key to determine how railway companies will provide sustainable value in tomorrow’s mobility landscape – specifically, as consumer preferences and technologies change. New technologies enable virtual integration along service, travel, and logistics chains, new transportation production concepts, and added functionality. This opens trajectories for new business models and the augmentation of existing models of passenger and freight transportation. In this report we develop a morphology of configurational options for railway companies’ business models based on the Swiss case, identify novel configurations based future mobility scenarios, and deduce strategic implications for existing railway business models with a particular focus on passengers.
    Type: work report
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/112085