Brian - Learning App for Business Administration and More


Brian - Study for Exams. A social and competitive app for students to master exams playfully. Brian uses gamification and proven learning methods that not only help reach short-term targets but also lead to a wealth of knowledge in the long run. An algorithm serves the students with the right questions at the right time, individually tailored to their unique learning history. Our introductory course in business administration served as basis for the conceptualisation, development and beta testing of the app, which will be made available to other courses, too.

Additional Informations

The idea for Brian was born in 2019 at Zense. The University of St. Gallen joined as a development partner and first client. The project is implemented by the Teaching Innovation Lab at the University of St. Gallen. The pilot is accompanied by the team of Prof. Dr. Thomas Bieger and based on the course "Business Administration - Introduction and Fundamentals" / "Betriebswirtschaftslehre - Einf├╝hrung und Grundlagen" (assessment year fall term 2020).

Commencement Date2020
Acronym Brian
Contributors Bieger, Prof. Dr. Thomas; Heer, Dr. Samuel & Kuster, Simon
Datestamp 02 Dec 2020 12:53
Institute/School ?? Inst IMP T&V ??
?? SoM Pr Inst ??
?? PRS-TIL ??
University of St.Gallen
IMP - Institute for Systemic Management and Public Governance
Keywords BWL; Assessment; Teaching; Innovation; Gamification; Learning App; Brian
Funders self financing
Partners TIL-HSG Teaching Innovation Lab, ZENSE GmbH, LAB360 GmbH
Id 247934
Project Range HSG + Partners
Project Status ongoing
Topics "Business Administration - Introduction and Fundamentals" / "Betriebswirtschaftslehre - Einf├╝hrung und Grundlagen" - mandatory course for all assessment students (first semester) at the University of St. Gallen
Project Type other project type
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