Flagship 'Resilient Tourism' - Subproject 2: Designing digitally supported services, business processes and business models


The Innosuisse Flagship 'Resilient Tourism' (ResTo) is supporting the datafication of the travel sector in Switzerland. It aims at creating a National Data Infrastructure for Tourism (NaDIT) to connect data producers and providers with data users in order to facilitate innovation in the tourism system and increase resilience in line with SDG objectives. In this subproject (SP2), international data-driven best practices in tourism regarding service design, business processes and business models will be identified, resulting in service blueprints and business model maps. Furthermore, common visitor and business processes and the associated landscape of IT systems in the Swiss tourism ecosystem will be mapped to recognise opportunities for workflow automation and integration with digital tools. By analysing data provided by NaDIT, visitor patterns of behaviour and consumption are identified and categorised before developing generic as well as specific business systems and ways for their virtual digital integration. Possible configurations and governance models for digital collaboration within supplier networks will be explored.

Additional Informationsunspecified
Commencement DateAugust 2022
Acronym ResTo - SP2
Contributors Laesser, Prof. Dr. Christian; Beritelli, Prof. Dr. Pietro & Kuster, Simon
Datestamp 28 Nov 2022 08:21
HSG Profile Area SoM - Business Innovation
Keywords tourism; travel; hospitality; resilience; digitization; data infrastructure; service design; business processes; business models
Funders other
Partners Switzerland Tourism, Hotelleriesuisse, Gastrosuisse, Swiss Cablecar Association, Thomann Hospitality Management, Discover.Swiss, Swiss Federal Railways, Selected Destination Management Organisations, Intervista
Id 248244
Project Range HSG + other universities + partners
Project Status ongoing
Project Type applied research project
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