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PublicationWhat is the Internet of Things? : An Economic PerspectiveIn this paper, I tried to answer the question “What is the Internet of Things?” I did so by digesting a careful study of hundreds of applications that automatically or semi-automatically integrate real-world objects and places with the Internet. In the first step, I looked at the differences between Internet applications and applications that probably belong in the category of the IOT, mainly to sharpen my own understanding of what the unique features of an IOT would be and where IOT-specific challenges could be found. I identified six characteristics that suggest that integrating the real world with the Internet requires a new set of infrastructure building blocks. In the next part, I tried to group the IOT-applications to derive some common design-schemes. After several unsuccessful attempts, I started to look at the value drivers of each application, i.e., for each application I searched for the IOT-related root-cause of a benefit for businesses and users. I identified seven value drivers. Each investigated application used one or more of these value drivers. All value drivers were related to the reduction of the real world-virtual world transaction costs. Taking that as a starting point, I looked for the main economic energy of the IOT. The result of this endeavor suggests that the IOT will eventually provide management systems with low-cost, high-resolution data about the real world. The IOT therefore has the potential to become an MRI-technology for businesses and society, with all its attached advantages and drawbacks: it might become a tool that advances the entire discipline of how to manage organizations and complex systems. In the last section, I looked at some patterns in how companies make use of the IOT and found some intriguing observations that will hopefully help readers to shorten the learning curve of their organization.
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PublicationThe Potential of the EPC Network to Monitor and Manage the Carbon Footprint of Products : Part 2: Dynamic Carbon Footprint DemonstratorsThis paper is the second whitepaper on "the potential of the EPC Network to monitor and manage the carbon footprint of products". The first report provided a review of carbon accounting practices on the enterprise and product levels, outlining use cases where the EPC Network can be leveraged. The paper at hand presents a rototypical implementation of an integrated supply chain scenario where stakeholders benefit from automated environmental impact assessment and communication. In one part we focus on carbon footprint calculation and particularly on the usage of EPC event data to deduce emissionrelevant parameters that are currently manually collected. In another part of the scenario we exemplify a mobile-based service that a retailer can offer to consumers who want to access carbon footprint information. The paper presents the underlying concepts and a prototypical implementation that showcases the value for companies. This lies in reduced time and money to conduct impact assessment studies, discovery of new optimization opportunities, and responding to consumer-demand for value-adding services. Early technology adopters will try to seize these opportunities, thereby acting as a market leader in their respective industries
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PublicationThe not so unique Global Trade Identification Number : Exploring inconsistencies in online product information sourcesMobile shopping apps for consumers often identify retail products by Global Trade Identification Number (GTIN) using barcodes or RFID technology and rely on online data sources to provide basic product information. Several different sources exist, and reports show that the available product information in them is often inconsistent with implications for both retail businesses and consumers. In this paper we compare the product information provided by 10 different online sources for more than 82,000 retail products based on GTINs which were scanned by users of mobile barcode scanning apps. We find inconsistent information for nearly half of the products and report our results from analyzing these inconsistencies.
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PublicationWhat is the Internet of Things? : An Economic PerspectiveBusiness Processes and Applications, Auto-ID Labs White Paper WP-BIZAPP-053
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PublicationThe Effect of Post Type, Category and Posting Day on User Interaction Level on Facebook(SocialCom 2011, 2011-10-09)Social networks are becoming an additional marketing channel that could be integrated with the traditional ones as a part of the marketing mix. However, traditional advertising techniques are not applicable for the social media platforms, resulting in companies experimenting with many different approaches, thus shaping a successful social media strategies based on their own experiences. To gain a more general understanding, our study analyses the effects of moderator post characteristics, such as post type, category and posting day, on the user interaction in terms of number of comments and likes, as well as interaction duration. We present the results obtained from 14 Facebook brand pages. Our results show that there is a significant effect of the post type and category on number of likes and comments as well as on interaction duration. Based on these results, we could show clear evidence of moderator posts increasing fan activity. We discuss the implications of our findings for social media marketing.
Scopus© Citations 7