Outbound Sales

Description

This project evaluates an innovative sales approach within a pilot study and test market implementation.

Additional Informationsunspecified
Commencement Date1 April 2009
Contributors Schögel, Marcus (Project Manager) & Binder, Jochen (Project Manager)
Institute/School IfM - Institute of Marketing
Completion Date 30 September 2009
Keywords Marketinginnovation, Vertriebsinnovation, Channel Management,
Methods qualitative methods (focus groups with private and corporate customers)
Funders External Financing
Principal BMW Group
Id 61218
Project Range Institute/School
Project Status completed
Subjects other research area
Topics touchpoint evaluation, innovative marketing concepts, innovative sales concepts
Project Type consulting project
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