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Performance Implications of Managing Corporate Programs - A Control Perspective
Type
fundamental research project
Start Date
01 August 2010
End Date
31 July 2013
Status
completed
Keywords
Corporate program
strategic initiative
multi-business corporation
control
control configuration
coordination
strategic renewal
corporate management
Description
Multi-business corporations increasingly apply corporate programs to achieve their objectives and create value. With this project we intend to gain a better understanding of the phenomenon of corporate programs. We intend to extend strategic renewal research by taking a corporate management perspective, analyzing the optimal ways of steering the execution process of corporate programs and the (direct and indirect) links between certain program-related steering activities and performance.
In particular, our research will encompass the following elements: First, as we believe that various forms of corporate programs ask for different management approaches, we start by developing a typology of corporate programs.
Second, based on an extensive literature analysis and some initial interviews with corporate managers, we have already identified six control mechanisms as the most important process activities determining the performance of corporate programs. We now intend to theoretically derive the optimal control configurations for each program type and formulate explicit hypotheses stating a positive relationship between the fit of program type with control configuration and the performance of the program.
Third, in a subsequent step, we want to examine the relationship between control configuration(s) and program performance in more detail. In particular, we want to investigate whether the assumed direct link is (partially) mediated by process variables derived from existing strategy process and renewal research.
In particular, our research will encompass the following elements: First, as we believe that various forms of corporate programs ask for different management approaches, we start by developing a typology of corporate programs.
Second, based on an extensive literature analysis and some initial interviews with corporate managers, we have already identified six control mechanisms as the most important process activities determining the performance of corporate programs. We now intend to theoretically derive the optimal control configurations for each program type and formulate explicit hypotheses stating a positive relationship between the fit of program type with control configuration and the performance of the program.
Third, in a subsequent step, we want to examine the relationship between control configuration(s) and program performance in more detail. In particular, we want to investigate whether the assumed direct link is (partially) mediated by process variables derived from existing strategy process and renewal research.
Leader contributor(s)
Member contributor(s)
Funder(s)
Topic(s)
Corporate program
strategic initiative
multi-business corporation
control
control configuration
coordination
strategic renewal
corporate management
Method(s)
Quantitative survey research design
structural equation modeling
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
61462
Reference Number
100014_130094
6 results
Now showing
1 - 6 of 6
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PublicationCorporate initiative programs: balancing stability and coordination for strategic impact( 2012-04-03)
;Keil, Thomas -
PublicationCorporate Initiative Programs : A Coordination Theory Perspective(OMT Organizations and Management Theory, 2011-06-13)
;Keil, ThomasType: conference paper -
PublicationDo Corporate Initiatives Require Coordination?Strategic initiatives are frequently touted as a mechanism to overcome structural inertial and create flexibility in multi-business firms. Yet, empirical research suggests that these initiatives frequently fail to reach their goals. In this paper we identify limits to the autonomy of strategic initiatives and argue that the coordination of corporate initiatives through corporate initiative programs (outside of the operating structure) is able to provide benefits beyond the reach of alternative approaches. We further argue that coordination of initiatives along several succinct dimensions improve their impact in creating cross-business synergies. Our arguments contribute to literatures on horizontal coordination, strategic initiatives, heterogeneous goals and multi-business firms more generally.Type: conference paper
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PublicationEmmi Group: Implementing Strategy with Strategic InitiativesEmmi Group, headquartered in Lucerne, Switzerland, is a leading European dairy producer. This case describes Emmi's major strategic initiatives to implement its new strategic direction after Urs Riedener took the helm as CEO. The focal question is why and how Emmi's top management used several strategic initiatives to implement its major strategic objectives. In particular, it focuses on the different management styles Riedener and his team used to guide Emmi's cost management initiative, Emmi's further international expansion, and Emmi's efforts to defend its home market. This case also demonstrates how a firm balances top management guidance and middle management involvement.Type: case study
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PublicationStrategische Programme meisternType: journal articleJournal: Harvard Business ManagerVolume: 2014Issue: Februar
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PublicationStrategische Initiativen und Programme mit Führungsansätzen steuern(Gabler, 2011)Type: book section