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Melanie Clegg
Former Member
Last Name
Clegg
First name
Melanie
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1 - 5 of 5
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PublicationBridging the Generational Divide(Harvard Business Review, 2022-01)
;Schindler, L. ;Deubelbeiss, O. ;Lanz, Andreas ;Faltl, MartinMarketers are often older than the audiences they are trying to reach, making it a challenge to connect. A new study examines the marketing generation gap and suggests some ways to narrow it.Type: journal articleJournal: Harvard Business Review -
PublicationCrypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing(Springer, 2022)
;Brandes, Leif ;Lamberton, Cait ;Reibstein, David ;Rohlfsen, Felicia ;Schmitt, BerndZhang, John Z.Type: journal articleJournal: Marketing Letters -
PublicationType: journal articleVolume: 20Issue: 3
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PublicationType: monograph
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PublicationSwiss Influencer Marketing Report 2020(Universität Luzern, 2020)
;Hofstetter, Reto ;Schindler, Lea ;Deubelbeiss, Olivia ;Lanz, Andreas ;Faltl, MartinType: work report