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Customer Centricity Implementation
Type
fundamental research project
Start Date
01 December 2011
End Date
30 November 2013
Status
completed
Keywords
Customer orientation
strategy implementation
social learning
leader-member exchange
team-member exchange
organizational commitment
Description
Creating superior value for the customer is the primary ingredient of competitive advantage. However, a well-formulated and appropriate customer-centric strategy only results in superior returns for an organization when it is implemented successfully. Although a notable amount of research has investigated the strategy implementation process, the reasons for implementation success or failure are not fully understood.
Leader contributor(s)
Funder(s)
Topic(s)
strategy implementation process
customer orientation
Method(s)
mixed methods approach
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
207887
13 results
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1 - 10 of 13
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PublicationType: newspaper articleJournal: vertriebszeitung.deIssue: online
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PublicationType: newspaper articleJournal: Marketing Review St. GallenIssue: 5