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Lydia Ottlewski
Former Member
Last Name
Ottlewski
First name
Lydia
Phone
+41 71 224 21 59
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PublicationPrivate and Public Sector Platforms Characteristics and DifferencesPrivate sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.Type: journal articleJournal: Marketing Review St. GallenVolume: 2.2019
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PublicationType: conference paper
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PublicationFrom Strangers to Family How Material and Nonmaterial Gift-Giving Strategies Create Agapic Relationships Over Time(Routledge Interpretive Marketing Research, )
;Minowa, YukoBelk, Russell W. -
Publication
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PublicationPlatforms for Social InnovationToday’s society is undergoing a number of groundbreaking developments, such as population ageing, changing family structures, a shifting role of the consumer, and a more influential role of market forces. This dissertation explores various responses, namely innovative initiatives, to these societal developments. Central to these initiatives is the phenomenon of social innovation. The initiatives are aiming to overcome key societal challenges by creating an innovative type of service organization. Especially relevant is the creation of new social arrangements, which are mediated and organized through online platforms. These arrangements are often based on and managed according to market and business logics. The dissertation consists of four stand-alone articles and explores three research contexts of platform-based social innovations following a qualitative research design. Article 1 investigates the initiative ‘Housing for Help’ and contributes to better understanding the transformation of relationship types through gift-giving strategies. It establishes the spiral of reciprocity as a framework to explain the development of relationships through non-material and material gifting over time. Article 2 explores the initiative ‘Timebanking for the future’ and illustrates how marketized service relationships are humanized and how consumers create Do-It-Yourself extended families through a digital platform. Article 3 conceptualizes the differences and commonalities of private sector, public sector, and hybrid platforms. Article 4 investigates the initiative ‘Familyship’ and develops a framework introducing consumer-driven social innovation. In addition to the theoretical contributions, this dissertation has several broader implications. First, this dissertation underscores the specific opportunities that each of the investigated initiatives offers its participants. Second, this dissertation emphasizes the role of digital platforms, especially in the field of social innovation. Third, another important finding is the incorporation of business and market logics into the new type of social arrangements presented in this dissertation. Lastly, I discuss the prospects for these initiatives within the broader societal context and the respective field of public policy.Type: doctoral thesis
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