Sven Jung

Sven Jung

Last Name

Jung

First name

Sven

Email

sven.jung@unisg.ch

https://www.linkedin.com/in/jungsven/

Now showing 1 - 10 of 10

Business model archetypes for data marketplaces in the automotive industry

( 2022-05-23)
Bergman, Rômy
;
Abbas, Antragama Ewa
;
Jung, Sven
;
Werker, Claudia
;
de Reuver, Mark

Type: journal article

Journal: Electronic Markets

DOI: https://doi.org/10.1007/s12525-022-00547-x

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108699
Patterns of business model innovation for advancing IoT platforms

(Emerald, 2022-01-03)
Markfort, Lino
;
Arzt, Alexander
;
Kögler, Philipp
;
Jung, Sven
;
Gebauer, Heiko
;
Haugk, Sebastian
;
Leyh, Christian
;
Wortmann, Felix

Purpose – The emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the emergence of these IoT platforms from a business-model perspective. Design/methodology/approach – The study applies a mixed method with two research studies: Study I–a cluster analysis based on a quantitative survey, and Study II–case studies based on qualitative interviews. Findings – The findings reveal that there is no gradual shift in a company’s business model, but in fact three distinct and sequential patterns of business model innovations: (1) platform skimming, (2) platform revenue generation and (3) platform orchestration. Research limitations/implications – The results are subject to the typical limitations of both quantitative and qualitative studies. Practical implications – The results provide guidance to managers on how to modify the components of the business model (value proposition, value creation and/or delivery and profit equation) in order to enable platforms to advance. Social implications – As IoT platforms continue to advance, product companies achieve better performance in terms of productivity and profitability, and more easily secure competitive advantages and jobs. Originality/value – The paper makes three original contributions: (1) it is the first quantitative study on IoT platforms in product companies, (2) identifies three patterns of business model innovations and (3) offers a first process perspective for understanding the sequence of these patterns as IoT platforms advance.

Type: journal article

Journal: Journal of Service Management

Volume: 33

Issue: 1

DOI: 10.1108/JOSM-11-2020-0429

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/109104

Scopus© Citations 11
Der Plattform-Navigator: Chancen der Plattformökonomie realisieren

(Hanser, 2023-10-13)
Felix Wortmann
;
Sven Jung
;
Wolfgang Bronner
;
Oliver Gassmann
;
Oliver Gassmann
;
Philipp Sutter

Type: book section

Volume: 3

URL: https://www.amazon.de/Digitale-Transformation-gestalten-Geschäftsmodelle-Erfolgsfaktoren/dp/3446468870

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/118317
Bosch IoT Suite: Exploiting the Potential of Smart Connected Products

(Springer, 2021)
Jung, Sven
;
Ferber, Stefan
;
Cramer, Irene
;
Bronner, Wolfgang
;
Wortmann, Felix
;
Gassmann, Oliver
;
Ferrandina, Fabrizio

Recent technological advances make it possible to connect almost any product, machine or device to the Internet. Specifically for manufacturing companies, this transition towards the Internet of Things (IoT) opens up completely new business opportunities. However, most companies still struggle to monetize the IoT. Recent findings suggest that more than half of all IoT projects fail. In this article, we want to show how manufacturing companies can successfully leverage the IoT. More specifically, we elaborate on IoT platforms and their potential to create tangible business results, using the Bosch IoT Suite as an example. To illustrate this, we present six horizontal IoT use cases that have proven to be very successful across industry domains at Bosch and its customers.

Type: book section

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/111082
Platform Economy: Converging IoT Platforms and Ecosystems

(Springer, 2021)
Jung, Sven
;
Wortmann, Felix
;
Bronner, Wolfgang
;
Gassmann, Oliver
;
Gassmann, Oliver
;
Ferrandina, Fabrizio

Platform companies like Airbnb, Amazon, or Google dominate our economy, and many more are on the rise to disrupt entire industries. In fact, eight of the ten most valuable companies worldwide follow a platform business model. Their success depends heavily on developing and sustaining network effects. This makes it almost inevitable for managers to analyze their own opportunities and risks in the platform economy. For traditional and product-focused companies, the Internet of Things has created new opportunities for platform business. In this article, we explain how the underlying platform mechanics work and bring together the perspectives of IoT, platform, and ecosystem. Using three successful but distinct IoT platform examples, we illustrate that platforms are not only for digital players and highlight key success factors for any practitioner looking to develop and manage an (IoT) platform.

Type: book section

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/111083
Bosch (A): Entering the Electric Bike Market?

(Harvard Business School, 2022-10-17)
Casadesus-Masanell, Ramon
;
Gassmann, Oliver
;
Wortmann, Felix
;
Jung, Sven

Type: case study

Issue: 722459-PDF-ENG

URL: https://hbsp.harvard.edu/product/722459-PDF-ENG?

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108153
Bosch (B): Entering the Electric Bike Market

(Harvard Business School, 2022-10)
Casadesus-Masanell, Ramon
;
Gassmann, Oliver
;
Wortmann, Felix
;
Jung, Sven

Type: case study

Issue: 722460-PDF-ENG

URL: https://hbsp.harvard.edu/product/722460-PDF-ENG?

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108184
In 5 Schritten zum erfolgreichen Plattformgeschäftsmodell

( 2023-09-26)
Gassmann, Oliver
;
Jung, Sven
;
Wortmann, Felix
;
Privat, ©

Plattformunternehmen wie Amazon, Alibaba, Apple und Google dominieren unsere Wirtschaft, indem sie sich als digitale Intermediäre etabliert haben. Amazon und Alibaba ermöglichen Transaktionen zwischen Verkäufern und Käufern, Apple zwischen App-Entwicklern und-Nutzern und Google zwischen Internetnutzern und Werbetreibenden. Der Erfolg jeder Plattform hängt dabei von Netzwerkeffekten ab: Mehr Nutzer steigern den Plattformwert. Im Fall von Amazon ziehen zusätzliche Käufer aufgrund der größeren Nachfrage zusätzliche Verkäufer an. Zusätzliche Verkäufer wiederum locken aufgrund des größeren und vielfältigeren Angebots zusätzliche Käufer an (). Diese sich verstärkende Dynamik ist für den Erfolg aller Plattformunternehmen entscheidend.

Type: newspaper article

Journal: Frankfurter Allgemeine Zeitung GmbH

URL: https://www.faz.net/-j9d-bfjus

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/118234
The Platform Navigator Booklet

(Bosch IoT Lab at the Institute of Technology Management, 2021-12)
Wortmann, Felix
;
Jung, Sven
;
Bronner, Wolfgang
;
Gassmann, Oliver

Today, platform companies like Amazon, Alibaba, Apple and Google dominate our economy. However, it is not just about digital companies that have embarked on a platform journey. Platforms affect many traditional businesses and leveraging network effects will be vital for each and every company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 patterns across five phases to design and implement platform business models. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain a competitive advantage. Thus, the pattern cards will help you navigate through the Platform Economy.

Type: work report

URL: https://www.iot-lab.ch/the-platform-navigator/

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/109688
The Platform Navigator: 88 Patterns to Design and Implement Platform Business Models

(Institute of Technology Management, University of St. Gallen, 2022-05-04)
Wortmann, Felix
;
Jung, Sven
;
Bronner, Wolfgang
;
Gassmann, Oliver

Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy.

Type: working paper

URL: https://www.iot-lab.ch/the-platform-navigator/

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/108742

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