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Sven Reinecke
Title
Prof. Dr.
Last Name
Reinecke
First name
Sven
Email
sven.reinecke@unisg.ch
Phone
+41 71 224 2873
Homepage
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1 - 10 of 240
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PublicationDigitales Marketing: Integrierte ErfolgsmessungType: journal articleJournal: Marketing Review St. Gallen
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PublicationArtificial Intelligence and Machine Learning: Exploring Drivers, Barriers, and Future Developments in Marketing ManagementType: journal articleJournal: Journal of Business Research
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PublicationDie rechtliche Seite des Marketingmanagements - Aktuelle Aspekte(Thexis Verlag, 2021)Type: journal articleJournal: Marketing Review St.GallenVolume: 2/2021
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Publication«Corona kills analog» – Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021Type: journal articleJournal: Marketing Review St. GallenVolume: 38Issue: 5
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PublicationKünstliche Intelligenz im Marketing: Möglichkeiten und HerausforderungenType: journal articleJournal: Die Unternehmung : Swiss journal of business research and practiceVolume: 75Issue: 3
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PublicationGibt’s nicht, geht nicht! Eine Konzeptionalisierung von Informationsdefiziten im PreisprozessType: journal articleJournal: Marketing Review St. GallenVolume: 6.2020
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PublicationAllocating resources in pricing – which capabilities are worth fostering in the face of AI?The field of pricing holds high potential for professional- ization since it comprises a multitude of decisions based on sparse information sets, data-driven tasks and an ever more dynamic and fast-moving market environment. Therefore, advances in artificial intelligence (AI) will influence and maybe even disrupt pricing man- agers’ roles within the pricing process. Using a Delphi study design, we aimed to take a look at future tasks and profiles of pricing managers. The results allowed us to extend existing models of pri- cing capabilities and classify which skills and know-how pricing managers should nurture and which ones may be left to artificial intelligence. Furthermore, we were able to derive implications for curricula as well as talent selection.Type: journal articleJournal: Die Unternehmung : Swiss journal of business research and practice
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PublicationSponsoring effektiv und effizient gestaltenType: journal articleJournal: Controlling & Management ReviewVolume: 61Issue: 1
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PublicationMarketingaudit : Zur Notwendigkeit eines gelegentlichen Marketing Health Checks – auch bei KulturorganisationenType: journal articleJournal: KM : Kultur und Management im DialogIssue: 115