Felicitas Morhart

Felicitas Morhart

Title

Prof. Dr.

Last Name

Morhart

First name

Felicitas

Homepage

http://www.fci.unisg.ch

Now showing 1 - 10 of 32

Die neue Welt der Markenkommunikation - Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten

(Gesellschaftt für Marketing, 2018)
Tomczak, Torsten
;
Scharfenberger, Philipp
;
Morhart, Felicitas
;
Treiber-Ruckenbrod, Jennifer

Type: journal article

Issue: 6

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/101638
Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model

(University of Chicago Press, 2016-04)
Gollnhofer, Johanna Franziska
;
Hellwig, Katharina
;
Morhart, Felicitas

By means of an ethnographic approach, this research examines perceptions of fairness and consumer behavior in an emerging nonmonetary sharing system. In contrast to market exchanges, which are defined by clear rules and principles of reciprocity, the redistribution of goods in a “sharing” context is in many cases less institu- tionalized and thus open to contestation. We draw on concepts from institutional theory to map out the interplay of different and partly contradicting fairness perceptions in an emerging nonmonetary sharing system and explain how those are negotiated and synthesized. We explicitly highlight a nonrelational fairness principle, leading to the stabilization of the sharing system under study through processes of “goal sharing” and “hierarchical coupling.” We discuss our findings in terms of their implications on sharing theory and the role of fairness within this literature stream.

Type: journal article

Journal: Journal of the Association for Consumer Research : JACR

Volume: 1

Issue: 2

DOI: 10.1086/685706

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104499

Scopus© Citations 19
Schwarmintelligenz : Wie Sie Ihre Unternehmung ins Schwärmen bringen

(Innovative-Management-Partner-[IMP]-Unternehmensberatungs-GmbH, 2012-12)
Jenewein, Wolfgang
;
Morhart, Felicitas
;
Schimmelpfennig, Christian

Type: journal article

Journal: Perspectives : Management-Journal

Volume: 4

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/90654
Guter Chef, Gute Verkäufer

(Manager Magazin Verlagsgesellschaft, 2012-11)
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Herzog, Walter
;
Brösamle, Simon

Type: journal article

Journal: Harvard Business Manager

Issue: 9

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/90811
Communityship: Wie Sie Ihre Mitarbeiter zu Fans machen

(manager magazin Verlagsgesellschaft mbH, 2010-11)
Jenewein, Wolfgang
;
Morhart, Felicitas

Type: journal article

Journal: Harvard Business Manager

Volume: 2010

Issue: 11

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/95724
Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts

(Vahlen, 2010)
Lieven, Theo
;
Morhart, Felicitas

Type: journal article

Volume: 32

Issue: 1

DOI: 10.15358/0344-1369-2010-1-39

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/97524
So wird E-Leadership vom Fluch zum Segen

(Verlagsgruppe Handelszeitung, 2009-01-23)
Jenewein, Wolfgang
;
Morhart, Felicitas

Type: journal article

Journal: IO New Management

Issue: 1

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/76493
Brand-Specific Leadership: Turning Employees into Brand Champions

(American Marketing Association, 2009-07-01)
Morhart, Felicitas
;
Herzog, Walter
;
Tomczak, Torsten

Type: journal article

Journal: Journal of Marketing

Volume: 73

Issue: 5

DOI: 10.1509/jmkg.73.5.122

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/75835

Scopus© Citations 340
Navigating toward Team Success

(Emerald, 2008-03-01)
Jenewein, Wolfgang
;
Morhart, Felicitas

Type: journal article

Journal: Team Performance Management

Volume: 14

Issue: 1/2

DOI: 10.1108/13527590810860230

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/78604

Scopus© Citations 6
Collecting Hidden Consumer Data Online: Research on Homosexuals

(Advertising Research Foundation, 2008-06-01)
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter

Collecting highly private data from consumers with nonapparent or even hidden characteristics, such as homosexuals, is difficult for two reasons: First, the resulting data sets are rather small and nonrepresentative due to reachability and nonresponse problems. Second, data quality is often unsatisfying, for example, due to social desirability problems. To handle these problems, we recommend an online research strategy. We make our case by reporting on a Germany-wide online study on homosexuals where we applied a three-step procedure for recruiting participants. We were successful in generating a sample of considerable size (n = 6,274) and heterogeneity, and in obtaining high-quality responses. Implications for marketing researchers and advertising professionals are provided.

Type: journal article

Journal: Journal of Advertising Research

Volume: 48

Issue: 2

DOI: 10.2501/S0021849908080288

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/78295

Scopus© Citations 3

Felicitas Morhart

Filters

Author

Editor

Keyword

Has files

Type

Settings

Sort By

Results per page

Options

Felicitas Morhart

Filters

Author

Editor

Keyword

Has files

Type

Settings

Sort By

Results per page