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Felicitas Morhart
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PublicationDie neue Welt der Markenkommunikation - Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten(Gesellschaftt für Marketing, 2018)Treiber-Ruckenbrod, Jennifer
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PublicationFair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model(University of Chicago Press, 2016-04)
;Hellwig, KatharinaBy means of an ethnographic approach, this research examines perceptions of fairness and consumer behavior in an emerging nonmonetary sharing system. In contrast to market exchanges, which are defined by clear rules and principles of reciprocity, the redistribution of goods in a “sharing” context is in many cases less institu- tionalized and thus open to contestation. We draw on concepts from institutional theory to map out the interplay of different and partly contradicting fairness perceptions in an emerging nonmonetary sharing system and explain how those are negotiated and synthesized. We explicitly highlight a nonrelational fairness principle, leading to the stabilization of the sharing system under study through processes of “goal sharing” and “hierarchical coupling.” We discuss our findings in terms of their implications on sharing theory and the role of fairness within this literature stream.Type: journal articleJournal: Journal of the Association for Consumer Research : JACRVolume: 1Issue: 2DOI: 10.1086/685706Scopus© Citations 19 -
PublicationSchwarmintelligenz : Wie Sie Ihre Unternehmung ins Schwärmen bringen(Innovative-Management-Partner-[IMP]-Unternehmensberatungs-GmbH, 2012-12)Type: journal articleJournal: Perspectives : Management-JournalVolume: 4
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PublicationGuter Chef, Gute Verkäufer(Manager Magazin Verlagsgesellschaft, 2012-11)
;Herzog, WalterBrösamle, SimonType: journal articleJournal: Harvard Business ManagerIssue: 9 -
PublicationType: journal articleJournal: Harvard Business ManagerVolume: 2010Issue: 11
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PublicationType: journal articleVolume: 32Issue: 1
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PublicationType: journal articleJournal: IO New ManagementIssue: 1
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PublicationType: journal articleJournal: Journal of MarketingVolume: 73Issue: 5
Scopus© Citations 340 -
PublicationType: journal articleJournal: Team Performance ManagementVolume: 14Issue: 1/2
Scopus© Citations 6 -
PublicationCollecting Hidden Consumer Data Online: Research on HomosexualsCollecting highly private data from consumers with nonapparent or even hidden characteristics, such as homosexuals, is difficult for two reasons: First, the resulting data sets are rather small and nonrepresentative due to reachability and nonresponse problems. Second, data quality is often unsatisfying, for example, due to social desirability problems. To handle these problems, we recommend an online research strategy. We make our case by reporting on a Germany-wide online study on homosexuals where we applied a three-step procedure for recruiting participants. We were successful in generating a sample of considerable size (n = 6,274) and heterogeneity, and in obtaining high-quality responses. Implications for marketing researchers and advertising professionals are provided.Type: journal articleJournal: Journal of Advertising ResearchVolume: 48Issue: 2
Scopus© Citations 3