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Maximilian Schacker
Title
Dr.
Last Name
Schacker
First name
Maximilian
Email
maximilian.schacker@unisg.ch
Phone
+41 71 224 2254
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1 - 3 of 3
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PublicationChatbots im Kundenservice: Ein Verfahren zur Kosten-Nutzen-AnalyseType: journal articleJournal: Wirtschaftsinformatik & ManagementVolume: 10Issue: 6
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Publication
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PublicationDigital Transformation Compass – A Guide to Management Methods and Tools in Digital Transformation Initiatives (Proposal of Future Work)( 2019-06-13)In an era of disruptive technologies, digital transformation is critical to an organization’s ability to compete. New roles like Chief Digital Officers who orchestrate this transformation, and budgets for digital initiatives are on the rise. For enacting digital transformation, C-suite managers and their committees need novel management instruments. We propose a collection of concrete methods and tools, structured by constructs from activity theory and method engineering. Recent bestselling publications authored by academics use specific rather new designs such as visual, colorful, haptic hands-on books or card sets, and still are research grounded. Design patterns like these and user-research will provide requirements in creating two artifacts along Design Science Research: the “book” as content artifact, and a method-artifact for establishing an online authoring community.Type: conference paper