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Emanuel de Bellis
Title
Prof. Dr.
Last Name
de Bellis
First name
Emanuel
Email
emanuel.debellis@unisg.ch
Phone
+41 71 224 7712
Now showing
1 - 10 of 51
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PublicationSmart Product Breakthroughs Depend on Customer Control(MIT, )Puntoni, StefanoType: journal articleJournal: MIT Sloan Management Review
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PublicationMeaning of Manual Labor Impedes Consumer Adoption of Autonomous Products(American Marketing Association, 2023)
;Johar, Gita VenkataramaniPoletti, NicolaType: journal articleJournal: Journal of MarketingScopus© Citations 2 -
PublicationOne-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization(Elsevier, 2023)
;Krause, Franziska ;Franke, Nikolaus ;Klanner, Ilse-MariaType: journal articleJournal: International Journal of Research in Marketing -
PublicationUnveiling the Mind of the Machine( 2023-09-07)
;Melanie Clegg ;Reto HofstetterBernd SchmittPrevious research has shown that consumers respond differently to decisions made by humans versus algorithms. Many tasks, however, are not performed by humans anymore but entirely by algorithms. In fact, consumers increasingly encounter algorithm-controlled products, such as robotic vacuum cleaners or smart refrigerators, which are steered by different types of algorithms. Building on insights from computer science and consumer research on algorithm perception, this research investigates how consumers respond to algorithms within these products. We compare high-adaptivity algorithms, which can learn and adapt, versus lowadaptivity algorithms, which are entirely pre-programmed, and explore their impact on consumers' product preferences. Six empirical studies show that, in general, consumers prefer products with high-adaptivity algorithms. However, this preference depends on the desired level of product outcome range-the number of solutions a product is expected to provide within a task or across a number of tasks. The findings also demonstrate that perceived algorithm creativity and predictability drive the observed effects. This research highlights the distinctive role of algorithm types in the perception of consumer goods and reveals the consequences of unveiling the mind of the machine to consumers.Type: journal articleJournal: Journal of Consumer Research -
PublicationCrypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing(Springer, 2022)
;Brandes, Leif ;Lamberton, Cait ;Reibstein, David ;Rohlfsen, Felicia ;Schmitt, BerndZhang, John Z.Type: journal articleJournal: Marketing Letters -
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PublicationAutonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer AdoptionType: journal articleJournal: Journal of RetailingVolume: 96Issue: 1
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PublicationHow and when weather boosts consumer product valuationType: journal articleJournal: Journal of the Academy of Marketing ScienceVolume: 48
Scopus© Citations 6 -
PublicationRobots Save Us Time — But Do They Make Us Happier?( 2020)
;Whillans, Ashley ;Nindl, FabianType: journal articleJournal: Harvard Business Review -
PublicationWenn sich Produkte selbständig machen – Handlungsempfehlungen zur Adoption von smarten ProduktenType: journal articleVolume: 20Issue: 3