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Jonas Görgen
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1 - 10 of 20
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PublicationSmart Product Breakthroughs Depend on Customer Control(MIT, )Puntoni, StefanoType: journal articleJournal: MIT Sloan Management Review
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PublicationOne-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization(Elsevier, 2023)
;Krause, Franziska ;Franke, Nikolaus ;Klanner, Ilse-MariaType: journal articleJournal: International Journal of Research in Marketing -
PublicationNFT uniqueness drives asocial behavior in crypto communities( 2023)
;Anush SridharType: conference paper -
PublicationType: conference paper
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PublicationThe Backfiring Effect of NFTs: Unique NFTs Trigger Entitlement and Selfishness in Crypto-Communities( 2023-10-29)
;Anush Sridhar -
PublicationOne of a Kind Products: Leveraging Uniqueness in Mass Customization( 2023)
;Franziska Krause ;Nikolaus Franke ;Ilse-Maria KlannerType: conference paper -
PublicationAnticipated Algorithmic Evaluation: The Effect of Algorithmic Evaluation on Consumer Thinking and Task Performance( 2023)Algorithms increasingly replace humans in evaluating consumers with consequences for consumer thinking style and decision-making. Combining research on dual-system theory and lay beliefs about algorithms, we propose the phenomenon of anticipated algorithmic evaluation (AAE) which is demonstrated to increase analytical and decrease experiential thinking compared to the human status quo. We offer some preliminary evidence that this change in thinking styles might affect task performance.Type: conference paper
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PublicationZero-Sum Beliefs in Autonomy Drive Consumer Perception and Use of Autonomous Products( 2023-05)
;Gergely NyilasyType: conference paper -
PublicationZero-Sum Beliefs in Autonomy Influence Consumer Perception and Use of Autonomous Products( 2023-05)
;Gergely NyilasyConsumers increasingly interact with new products that possess high levels of autonomy, so-called autonomous products. How do consumers perceive their own autonomy when interacting with these products? To answer this question, we introduce the concept of zero-sum beliefs (ZSBs) in autonomy: the perception that a product’s gain in autonomy comes at a loss in consumer autonomy. In autonomous products, autonomy is a key enabling factor directly linked to important benefits, which increase objective consumer autonomy (e.g., via time savings, freeing from chores). We hypothesize and show, however, that consumers’ subjective evaluation of this matter differs from objective reality. Across six studies, including a large representative consumer panel, we find that consumers endorse ZSBs in autonomy, with detrimental consequences for autonomous products. The studies not only uncover a novel phenomenon impeding new product adoption but also offer a managerially relevant remedy. This research introduces ZSBs to research in innovation management and new product adoption, enhancing our understanding of autonomy tradeoffs in technology-mediated consumption.Type: conference paper -
PublicationType: conference paper