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You-Cheong Lee
Former Member
Title
Dr.
Last Name
Lee
First name
You-Cheong
Email
you-cheong.lee@unisg.ch
Phone
+41 71 224 7155
Now showing
1 - 10 of 11
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PublicationType: journal articleJournal: marke41Volume: 2014Issue: 1
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PublicationHerausforderungen und Stellhebel für die erfolgreiche Betreuung von Kleinkunden(Gabler Springer Fachmedien, 2014-06)Ahlers, MichaelType: journal articleJournal: Marketing Review St. GallenVolume: 31Issue: 3
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PublicationType: journal articleJournal: marke41Volume: 2013Issue: 4
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PublicationType: conference paper
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PublicationManagement and Mismanagement of SME Accounts in Business-to-Business Markets( 2018-05-30)
;Isenberg, LukasLilien, Gary L.Type: conference paper -
PublicationManagement and Mismanagement of Small Accounts in Business-to-Business Markets( 2018)
;Isenberg, LukasLilien, GaryType: conference paper -
PublicationReady to Pitch? : How Salespeople Engagement In Tenders Affects Vendors' Relational and Transactional Attractiveness(ISBM Institute for the Study of Business Markets, 2012-08-15)Zupancic, DirkType: conference paper
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PublicationSales Excellence Development(Schäffer-Poeschel Verlag, 2018-03)
;Huckemann, Matthias -
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PublicationType: doctoral thesis