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Melanie Kay Bassett
Former Member
Last Name
Bassett
First name
Melanie Kay
Phone
+41 71 224 7181
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1 - 7 of 7
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PublicationDie Nutzung mobiler Shopping Apps im Kaufprozess(Springer Science & Business Media, 2015-06-29)Bouteiller, DavidType: journal articleJournal: Marketing Review St. GallenVolume: 32Issue: 3
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PublicationConsumers' Emotional and Behavioral Reactions to Personalized Product Recommendations Through Mobile Apps(Association for Consumer Research, 2015-10-02)Type: conference paperJournal: Advances in Consumer ResearchVolume: Vol. 43
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PublicationThe Interplay of Personalized Product Recommendations and Popularity Information(Association for Consumer Research, 2015-10-02)This research tests the interplay of personalized product recommendations and product popularity information. Although both instruments support consumers in their purchase process and positively affect their attitudes and behaviors, results of a laboratory experiment show a negative interaction. An indication of popularity weakens the positive effects of personalized product recommendations.Type: conference paperJournal: Advances in Consumer ResearchVolume: Vol. 43
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PublicationKonsumententrends im Schweizer Lebensmitteldetailhandel : Das Branchenprofil 2015/16(Forschungszentrum für Handelsmanagement, 2015)Type: book
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PublicationType: newspaper articleJournal: alimentaVolume: 2015Issue: 18
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PublicationType: newspaper articleJournal: AlimentaVolume: 2015Issue: 20