Marc Villinger
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Dr. oec.
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Villinger
First name
Marc
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+41 58 871 7710

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  • Publication
    Crossing the Rubicon: Driving adoption of novel business models in established firms
    (ISPIM International Society for Professional Innovation Management, 2016-06-21)
    Villinger, Marc
    ;
    Jung, Reinhard
    Business model innovation is a crucial task for established firms, as they need to be able to adapt to increasingly dynamic market environments and foster innovation proactively. However, many incumbent managers struggle with inertia and cognitive barriers hindering adoption of forward-looking business models. Extant business model literature offers methods, which promote thinking outside the realms when designing novel business models. However, there are little insights yet on how to avoid falling back into the trap when converting novel designs into an operative business. By building on the recently emerging cognitive view on business models as well as on theory from cognition in strategy and psychology, we design a process model. The approach aims at mitigating cognitive barriers while assessing required actions for the commercialization of novel business models, which typically needs to be supported by middle management. We evaluate the artifact based on a longitudinal, in-depth case study with a large firm from the enterprise application software industry.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104203
  • Publication
    Establishing a continuous corporate business model innovation process: Process antecedents
    (The International Society for Professional Innovation Management (ISPIM), 2015-06-16)
    Villinger, Marc G.
    ;
    Jung, Reinhard
    ;
    Huizingh, Eelko
    ;
    Torkkeli, Marko
    ;
    Conn, Steffen
    ;
    Bitran, Iain
    The concept of business model innovation has gained growing interest in the past years to cope with the demanding challenges of increasingly dynamic market environments and the advent of the network economy. While most research in the field has previously focused on analysis and design of business models, as well as taxonomies, there has been paucity in how to pursue this demanding endeavor systematically and on a continuous basis in a corporate environment. This paper focuses on the exploration of process antecedents. We use data from three firms from different industries to explore this question and identify five antecedents:(1) Sense of need of continuous business model innovation, (2) adoption of a common firm-wide 'language' to develop new business models, (3) process variation based on organizational characteristics and degree of business model innovation, (4) cross-firm facilitation of process and collaboration, and (5) culture of constructive dialogs across functions and business areas.
    Type: conference paper
    URL: https://search.proquest.com/docview/1780138090?accountid=28962
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/106292
  • Publication
    Und was hat es gebracht? : Geschäftsmodellinnovation in der grafischen Industrie der Schweiz
    (Verlagsgemeinschaft Viscom/St. Galler Tagblatt, 2015-03-03)
    Villinger, Marc G.
    ;
    Fischer, Paul
    Type: newspaper article
    Journal: Viscom : print + communication
    Volume: 2015
    Issue: 5
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/106681