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Zsuzsa Borsa
Last Name
Borsa
First name
Zsuzsa
Email
zsuzsa.borsa@unisg.ch
ORCID
Phone
+41 71 224 32 18
Now showing
1 - 7 of 7
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PublicationType: conference paper
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Publication40 years of stakeholder approach in management education. A single case study of the Darden School of Business.( 2024-08-10)40 years ago, Edward Freeman's book “Strategic Management: A Stakeholder Approach”, was published as a textbook for courses in business policy and strategy. The stakeholder approach gained popularity in practice and became a major theoretical lens in business ethics as well as an integral part of management education. While the literature covers the application of the stakeholder approach in the various management disciplines (e.g., finance, accounting, management, and marketing), little is known about its integration in teaching practices, its implications and benefits in business education. This single case study aims to address this gap by examining the historical and disciplinary development of the stakeholder approach at Darden School of Business, where Freeman has been teaching for 37 years. Based on qualitative research methods, the study uncovers cross-disciplinary benefits of the stakeholder approach and identifies untapped potential for the further improvement of management education.Type: conference paper
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PublicationBUILDING STAKEHOLDER TRUST IN THE ANTHROPOCENE( 2024-07-04)Rapid contextual changes have changed the way businesses can successfully build trust. The Era of Anthropocene has generated large societal shifts, requiring collective action, with implications for businesses and stakeholder trust. In this conceptual paper, we illustrate the changing role of the affective, cognitive, and behavioral dimensions of trust in the context of sustainability. We argue that cognitive and affective trust building afford weak pillars for stakeholder trust; successful stakeholder trust for sustainability requires organizations to build primarily on behavioral trust. Our theorizing contributes to multidimensional interpretations of trust and to the understanding of stakeholder trust, a core process of joint value creation and stakeholder engagement. Our findings have important practical applications for how organizations can design successful sustainability strategies, via building stronger stakeholder trust.Type: conference paper
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PublicationType: conference paperJournal: Academy of Management Annual Meeting Proceedings
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PublicationType: conference contribution
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PublicationSCOPES Sustainability Report 2023 - Swiss Consumer Perception of Sustainability( 2023-08-22)
;PublicisGrownateThe SCOPES report provides an overview of the current landscape of sustainability communication in Switzerland, revealing that it often oscillates between excessive and inadequate communication. The report explores the viewpoints of consumers and companies, followed by a summary that includes recommendations on avoiding pitfalls and effectively managing challenges in sustainability communication.Type: work report -
PublicationSCOPES Sustainability Report 2023 - Swiss Consumer Perception of Sustainaibility( 2023-10-24)
;PublicisGrownateThe SCOPES report first provides an overview of the current landscape of sustainability communication in Switzerland, revealing that it often oscillates between excessive and inadequate communication. The report explores the viewpoints of consumers and companies. It includes a summary with recommendations on how to avoide pitfalls and how to effectively manage challenges in sustainability communication.Type: work report