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Johanna Franziska Gollnhofer
Title
Prof. Dr.
Last Name
Gollnhofer
First name
Johanna Franziska
Email
johannafranziska.gollnhofer@unisg.ch
Phone
+41 71 224 21 40
Homepage
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1 - 10 of 62
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PublicationCognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur(Gabler/GWV-Fachverl, 2022-06-30)
;Omlin, Christian ;Naef, Stefan ;Steiner, Thomas ;Schumpf, EtienneType: journal articleJournal: Marketing Review St. GallenVolume: 4 -
PublicationSchweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie(Gabler/GWV-Fachverl, 2021)
;Leimert, HannahType: journal articleJournal: Marketing Review St. GallenVolume: 3 -
PublicationInvestigating Category Dynamics: An Archival Study Of The German Food MarketType: journal articleJournal: Organization Studies
Scopus© Citations 3 -
PublicationFrom Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives( 2020-03)Woermann, NiklasType: journal articleJournal: Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries.Volume: 3
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PublicationFrom Aesthetic to Epistemic Consumption - Analyzing Knowledge Practices in Consumption Collectives(Association for Consumer Research, 2020-03-12)
;Woermann, NiklasThis paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By comparatively analyzing focal knowledge practices in two highly-specialized consumption collectives we shed light on how consumers engage with epistemic knowledge. We thereby contribute to a better understanding of collective consumption in today's knowledge society.Type: journal articleJournal: Advances in Consumer ResearchVolume: 48 -
PublicationTransforming community well-being through patients' lived experiences(Elsevier, 2019)
;Gallan, Andrew ;McCol-Kennedy, Janet ;Barakshina, Tatiana ;Figueiredo, Bernado ;Go Jefferies, Josephineet, al.Type: journal articleJournal: Journal of Business Research -
PublicationConsumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways(University of Chicago Press, 2019-02-06)
;Weijo, HenriType: journal articleJournal: Journal of Consumer ResearchVolume: 46Issue: 3DOI: 10.1093/jcr/ucz004Scopus© Citations 55 -
PublicationPrivate and Public Sector Platforms Characteristics and DifferencesPrivate sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.Type: journal articleJournal: Marketing Review St. GallenVolume: 2.2019
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PublicationGrassroots Responzibilization and Makeshift MarketsType: journal articleJournal: Consumption, Markets and CultureVolume: 21Issue: 4
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PublicationSensing the Vocal Age: Managing Voice Touchpoints on AlexaType: journal articleJournal: Marketing Review St. GallenVolume: 35Issue: 4